Campaign Design
The one-off sends — newsletters, promotions and announcements — designed and written to get opened and clicked.
Campaign Design, broken down
Here's exactly what's covered when campaign design is part of your plan.
Newsletter design and writing
Newsletter design and writing is handled end-to-end, so you don't have to manage it in-house.
Promotional campaign design
Promotional campaign design, reviewed and adjusted as part of our regular optimisation cycle.
Subject line and copywriting
Subject line and copywriting, tailored to your specific goals rather than a generic checklist.
A/B testing on subject lines and send times
A/B testing on subject lines and send times, with clear reporting so you can see the impact for yourself.
What this does for your business
Runs without manual effort
Flows trigger automatically based on customer behaviour, once set up.
Recovers otherwise lost revenue
Abandoned cart and win-back flows recapture sales that would have been missed.
Improves over time
Segmentation and testing mean performance keeps improving after launch.
Our process for campaign design
Diagnose
We review what's in place today and flag the highest-impact gaps specific to campaign design.
Build
We execute the plan, built around your goals rather than a generic checklist.
Scale
We track results and put more weight behind what's working month over month.