List Segmentation

Splitting your list so the right message reaches the right person, instead of one blast to everyone.

What's included

List Segmentation, broken down

Here's exactly what's covered when list segmentation is part of your plan.

Behavioural segmentation is handled end-to-end, so you don't have to manage it in-house.

Purchase-history-based segments, reviewed and adjusted as part of our regular optimisation cycle.

Engagement scoring, tailored to your specific goals rather than a generic checklist.

List hygiene and cleanup, with clear reporting so you can see the impact for yourself.

Why it matters

Flows trigger automatically based on customer behaviour, once set up.

Abandoned cart and win-back flows recapture sales that would have been missed.

Segmentation and testing mean performance keeps improving after launch.

How it runs

We review what's in place today and flag the highest-impact gaps specific to list segmentation.

We execute the plan, built around your goals rather than a generic checklist.

We track results and put more weight behind what's working month over month.

Part of Email & Automation

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