Paid Social
Boosted content and dedicated ad campaigns that extend the reach of what's already working organically.
Paid Social, broken down
Here's exactly what's covered when paid social is part of your plan.
Audience research and segmentation
Audience research and segmentation is handled end-to-end, so you don't have to manage it in-house.
Ad creative testing
Ad creative testing, reviewed and adjusted as part of our regular optimisation cycle.
Budget management across platforms
Budget management across platforms, tailored to your specific goals rather than a generic checklist.
Performance-based optimisation
Performance-based optimisation, with clear reporting so you can see the impact for yourself.
What this does for your business
Consistent brand presence
A planned calendar means your brand never goes quiet for weeks at a time.
Real community, not just reach
We manage the conversation, not just the posting schedule.
Content that feeds other channels
Top-performing social content gets repurposed into ads, email and blog material.
Our process for paid social
Diagnose
We review what's in place today and flag the highest-impact gaps specific to paid social.
Build
We execute the plan, built around your goals rather than a generic checklist.
Scale
We track results and put more weight behind what's working month over month.